Measure Map is a Web application that helps people get to know their blogs. We do this by collecting and analyzing blog-specific traffic statistics and presenting them in a browsable interface that encourages exploration. It is an experience that offers meaningful insight into the effects caused by small changes in how you blog, rather than the overwhelming complexity of most web stats tools with their query/report-style analytic methods. Measure Map provides understanding by refocusing the difficult problem of web statistics and solving it just for blogs. A demo was shown at the Web 2.0 conference last week.

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